ABNORMAL AI • Branded Collateral and Creative Clone - KYLE DeMERS | Art Direction | Design

ROLE

Collateral Design

Template Creation

Trade Show Design

Icon System Design

Business Artifact Design

FOR

Abnormal AI

URL

abnormal.ai

Abnormal AI (formerly known as Abnormal Security) is a behavioral-AI based email security platform designed to learn from human interactions. From these interactions, Abnormal can deduce sophisticated attacks — even from other AI platforms that can be exploited — that can prey on the smallest vulnerabilities in a business' email platform.

Abnormal, like the concept of AI itself, has rapidly reinvented and re-positioned in the course of a few years while maintaining a dedication to powerful toolsets and exceptional service. To reflect their pre-emptive technological approach to security, branding collateral was designed with futuristic patterned imagery against colorful gradients. Photography features representatives of the Chief Information Security Officers (CISOs) in ultramodern clothing, confident in their embrace of a secure platform and their company’s future.

CISO Guides

Research Report

Vendor Email Compromise Guidebook

Partner Software Solution Brief

Partner Program Guide

Pull-Up Banner, Booth Backdrop and Global Reseller Program Guide

Cybercrime Data Infographic

In addition to the glut of collateral for potential clients and informational conventions, Abnormal wanted to bring focus to their internal team and create something physical — a token of sorts that represented instilling and expressing company values. This is where the Challenge Coins came in – five interlocking hexagonal medallions featuring iconography of their core values that worked as one continuous tableau when each was collected.